• A ticket pricing error resulted in the cancellation of 2000 tickets that were issued by the British Airways airline.
• The bookings were for Dubai and Tel Aviv which had been wrongly issued by travel agents at prices that were too low.
• The return ticket to Dubai, United Arab Emirates, was sold at £220, while the return ticket to Tel Aviv was sold at £200.
The hassle created by online travel agents has resulted in many passengers being disappointed after being issued return tickets at very cheap rates. The “mistake” caused is blame on the system has gone haywire.
The tickets issued were fully refunded because the passengers were not at fault here. However, the refunding is expected to take some time as the tickets were issued online and thus, will only be refunded back the same way.
British Airways has apologized for the misconduct and alongside the full refund of the ticket have given the passengers a £100 voucher. However, the passengers are known to complain because the original ticket fares are so high that even the £100 voucher is of no good to them.
One of the passengers, who booked 6 tickets to Tel Aviv at £167 each, is now facing about £1000 loss on non-refundable accommodation that she had booked in Tel Aviv for her trip.
Although it is an error you do not see happening every day, it is not the passenger’s fault and the loss they are facing is not righteously theirs to serve.
The customers have been questioning the legal action that is being taken by British Airways. In reality, under the law followed in the UK, firms can cancel purchases if they are proved to be righteously caused by a pricing error – in this case, which seems applicable.
The apology of British Airways and their “gesture of goodwill” is not enough for the passengers, as they say. According to the passengers, the tickets were not “so cheap as to be considered unbelievable”.
The image of British Airways is greatly impacted by this mishap created by third-party online travel agents and although they have tried to revive their damaged image, it still is not enough for them.